Your baby's feeding difficulties deserve proper support.
The PRIME Feeding MethodTM gives you a clearer picture of how feeding actually works, so you can understand what might be making things hard, and what to do about it.
Join the waitlist below.
By joining you agree to our Privacy Policy.
We will only contact you about Is Your Baby PRIMED? and The PRIME Feeding Method. You can unsubscribe at any time.
Are you a healthcare professional? The PRIME Feeding MethodTM clinical training masterclass is open and available to book. Find out more here.
If feeding has been harder than you expected, you are not imagining it.
You have probably heard different things from different people. Or read different advice, tried different approaches, and still not quite got to the bottom of it. You leave those conversations with more questions than you arrived with, and the feeding is still hard.
This is one of the most common things parents describe. Not because infant feeding is impossibly complicated, but because there is rarely a single clear answer, and not enough of the right information reaches the people who need it most.
The PRIME Feeding MethodTM was built to change that.
About Is My Baby PRIMED?TM
Is Your Baby PRIMED?TM is a parent programme built on The PRIME Feeding MethodTM: a structured, five-step approach to understanding and supporting how your baby feeds.
When we work with a family, there are five areas we address. Together, they form The PRIME Feeding MethodTM.
Presence starts with you. Feeding is stressful when things are not going well, and that stress is completely understandable. Presence gives you practical strategies to regulate your own nervous system so that you can bring a calmer, more settled version of yourself to the feed. When you are regulated, it becomes much easier for your baby to follow. This is called coregulation, and it is one of the most powerful tools available to you.
Readiness is about your baby. Not too drowsy, not distressed, not overwhelmed. But Readiness is not just about recognising when your baby is ready. It is about using specific techniques to actively create that state, so that your baby can bring their best capacity to what comes next.
Isoalign is about preparing your baby's body before the feed begins. Babies carry tension, and that tension affects what their jaw, tongue, and oral structures can do. Isoalign works on gently unwinding that tension and supporting the postural stability your baby needs. A baby who is aligned before the feed is in a fundamentally different position to engage with it.
Mapping is about practice. Before your baby ever comes to the breast or bottle, we create the conditions for them to practise the suck-swallow-breathe sequence in a calm, controlled environment. We are not rushing to the feed. We are giving your baby the opportunity to rehearse the movements feeding requires before the demands of a functional feed come into play.
Embody is where the feed itself happens. By the time you reach Embody, you are regulated, your baby is ready and aligned, and the oral movements are already familiar. The feed becomes something your baby can engage with rather than work against.
When all five elements are working together, your baby reaches a state we call PRIMED. Consistent, efficient feeding that becomes their natural pattern. Not something they have to work at every time, but the way they feed by Default. That is what Is Your Baby PRIMED?TM is working toward. That is what the name means.
Is Your Baby PRIMED?TM gives you the same map that The PRIME Feeding MethodTM-trained clinicians use, written in a way you can apply at home.
This programme is for you if...
Your baby is struggling with feeding, whether at the breast, the bottle, or both, and you want to understand what might be contributing and what good support actually looks like.
You have heard different things from different people, or tried different approaches, and are not sure what to make of them.
What happens when you join the waitlist?
When Is Your Baby PRIMED?TM launches, waitlist members will be the first to know and the first to access the programme.
In the meantime, you will receive a series of short, practical emails covering the key ideas behind The PRIME Feeding MethodTM: what each of the five elements means for your baby, why tongue tie is often not the whole answer, how positioning and alignment affect what your baby can do, and how to feel more confident about what your baby needs.
These are not marketing emails. They are the kind of information that every parent navigating feeding difficulties deserves to have.
By joining you agree to our Privacy Policy.
We will only contact you about Is Your Baby PRIMED? and The PRIME Feeding Method. You can unsubscribe at any time.
Are you a healthcare professional? The PRIME Feeding MethodTM clinical training masterclass is open and available to book. Find out more here.
About us
We are Kate and Justin Roche, a Chartered Physiotherapist and a Consultant Paediatrician, both IBCLCs. We have been working in the infant feeding space for over two decades and in that time we have seen thousands of families working through exactly what you are facing now.
We built Is Your Baby PRIMED?TM because we believe parents deserve to understand their baby's feeding. Not just to be given instructions, but to actually understand it. You are the constant in your baby's care. You should have access to the map.
